This is our story
Where the Journey Begins？
We continue to believe—
some sentiments deserve to be opened with care.The inspiration for pop-up cards comes from a simple yet powerful moment:
as a card is gently unfolded, flat paper rises into form—architecture, flowers, light, and emotion blooming together. In that instant, surprise needs no explanation, and well wishes become something you can truly feel.Through pop-up cards, we hope to transform love, longing, blessings, and memories that are hard to put into words into something that can be seen, touched, and cherished.This belief is where our brand began.
Our brand was born from a deep appreciation for ritual and the beauty of craftsmanship. The founding team comes from backgrounds in design, paper art, and manufacturing, with years of experience in the paper goods and creative gift industry. We chose to return to the purest form of expression: paper, structure, light and shadow, and the warmth of the human hand.
From the very first pop-up prototype to countless refinements of cutting patterns, fold lines, and opening angles, we hold firmly to one belief: every card is not merely a product, but a thoughtfully designed expression of emotion.
